If youโre not already obsessed with Jolie Noire, itโs time to get acquainted! This Black woman-owned brand is shaking up the plus size fashion scene with bold, elevated athleisure that celebrates curves and confidence. Founded by sisters Keyondra and Kimberly Lockett, Jolie Noireโwhich means โPretty Blackโ in Frenchโis more than just a clothing line; itโs a movement. These sisters are on a mission to empower Black women by changing how they view themselves, blending fashion with faith and fierce self-love.
From their roots as a singer/songwriter and fashion stylist duo to lifestyle bloggers and now fashion entrepreneurs, the Lockett sisters have built a brand that speaks directly to the plus size community. Their goal? To create stylish, inclusive clothing that doesnโt compromise on quality or design. As Kim told Insider, โWe want people to be able to choose what they wear because we understand how limiting choices can be as both Black women and plus size women.โ
Jolie Noire Celebrates Every Body
Jolie Noire isnโt just talking the talk when it comes to inclusivityโtheyโre walking the walk with sizes ranging from XS to 6XL. Whether youโre looking for leggings, tees, or sweatshirts, theyโve got you covered. Their plus size offerings arenโt an afterthought; theyโre front and center, designed with the same attention to detail and style as their straight-size counterparts. As Kim emphasized, โWe make every effort possible to be the complete opposite of that. Itโs a rare occasion that our plus size Noire Babes will not have the opportunity to shop the same pieces as our non plus size Noire Babes.โ
Their comprehensive size charts offer detailed measurements to help you find the perfect fit. And with styles available up to 6XL, Jolie Noire ensures that plus size women have access to the same fashionable options as everyone else.
Fresh Drops Your Closet Needs
Jolie Noire keeps things fresh with new collections that are as stylish as they are inclusive. Their latest releases include the โIn Her Shoes 3โ tee, a bold and elevated piece perfect for making a statement. Other new arrivals feature the โGirl With Hat 2โ tee and the โSummer in Tanzaniaโ design, both showcasing the brandโs commitment to celebrating Black beauty and culture.
These pieces are more than just clothingโtheyโre wearable art that tells a story. And with their commitment to size inclusivity, you can be sure that these new styles are available in a range of sizes to fit and flatter every body.
Sisters with a Mission
Jolie Noire is more than just a fashion brand; itโs a platform for empowerment and representation. The Lockett sisters have created a space where plus size Black women can see themselves reflected in the fashion industry. Their designs challenge the status quo, proving that style has no size limit.
Their commitment to inclusivity and empowerment has not gone unnoticed. Jolie Noire has been featured in major media outlets and even partnered with Target for their Black History Month collection, bringing their message to a broader audience.
Jolie Noire is setting a new standard in plus size fashion, proving that style, inclusivity, and empowerment can go hand in hand. With their commitment to offering fashionable options for all sizes and celebrating Black beauty, theyโve created a brand thatโs as inspiring as it is stylish.
So, if you want to add some bold, beautiful pieces to your wardrobe, Jolie Noire is the brand you need to know because everyone deserves to feel prettyโand pretty powerful.
Have you ever shopped at Jolie Noire before? How was your experience? Let us know in the comments below!
