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Torrid’s ‘Jeans for Life’ Campaign Is Here—And Your Spring Denim Dreams Just Came True

Marie Denee by Marie Denee
3 months ago
- Last edited by: Marie Denee -
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Torrid denim campaign for spring 2025

Image via Torrid

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Denim lovers, get ready to have your closets (and your curves) blessed. Torrid, an OG destination for plus size fashion, is rolling out its Spring 2025 Denim Campaign, “Jeans for Life,” and trust us—this isn’t just another Torrid denim drop. It’s a full-on denim revolution, designed to fit, flatter, and follow you through every season.

Torrid Denim Spring Campaign
Image via Torrid

Starting February 5 through February 28, Torrid is bringing us their best plus size denim yet, crafted with body-hugging technology and premium fabrics that move with you. We’re talking iconic fits, fresh washes, and trend-forward silhouettes that refuse to squeeze, pinch, or gap. And because Torrid loves a good deal as much as we do, they’re kicking things off with their “Bottoms Up” promotion starting today, February 5, and here is your cue to stock up and save:

  • 30% off one pair
  • 40% off two pairs
  • 50% off three or more pairs
Torrid Denim Spring Campaign 2025
Image via Torrid

Yes, that means the more you shop, the more you save. Consider it a denim intervention from your wallet.

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What’s New in the Torrid Denim Collection for Spring?

Torrid Denim Spring Campaign 2025
Image via Torrid

Torrid has long been a denim authority, and this season’s collection is here to remind us why. From baggy fits to vintage-inspired light washes, the Torrid denim lineup blends everyday comfort with serious style.

Vivian Alhorn, CMO at Torrid, gives us the inside scoop:

Torrid Denim Spring Campaign 2025
Image via Torrid

Here at Torrid, we believe in fashion for “everything you are.” And it starts with great denim made for every single day—truly Jeans for Life. From perfect fits to innovative fabrics, Torrid denim is designed to move with you, shape you, and empower you every step of the way.”

In other words, Torrid has been in the lab cooking up the perfect pair (or three), so you don’t have to spend another minute wrestling with jeans that don’t love you back.

Torrid Denim Spring Campaign 2025
Image via Torrid

Spring Denim Shopping Tips—Because You Deserve the Best

  1. Go for versatility: A classic light-wash straight-leg pairs perfectly with everything from crisp blazers to casual crop tops.
  2. Embrace the baggy trend: Not only does it scream effortless cool, but it’s also ridiculously comfortable.
  3. Stock up on staples: Grab different cuts—skinny, wide-leg, bootcut—so your denim wardrobe stays ready for any occasion.
  4. Play with washes: Dark denim is always a staple, but spring is the perfect time to experiment with lighter hues and distressed details.
  5. Fit first, always: If you’re between sizes, check the stretch level—Torrid’s new Stretch + Rigid Denim is a game-changer for getting that lived-in look without sacrificing comfort.
Torrid Denim Spring Campaign 2025
Image via Torrid

Ready to find your new favorite jeans?

Nab Your Next Torrid Denim Finds at torrid.com

or visit your nearest Torrid store and get your hands on the best denim of the season!

Your curves will thank you.

Tags: plus size denimplus size jeansPlus Size Spring Fashionsplus size spring trendstorrid
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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